My country's keyboard and mouse industry is currently operating in a good development situation. With the official implementation of two national standards, "General Specification for Keyboards for Information Processing" and "General Specification for Computer Mouse" on May 1 this year, the keyboard and mouse market will be further standardized. Enterprises in this industry will also develop towards industrialization and scale.
Professionalism, efficiency, and energy saving are the development direction of my country's keyboard and mouse industry. With the continuous expansion of the downstream demand market for my country's keyboard and mouse industry, my country's keyboard and mouse industry is facing a new development opportunity, and the market has good room for development.
In the first half of 2011, the keyboard and mouse industry has made steady progress, and the competition between wired and wireless products has further intensified. Let's take a look.
Wireless keyboard and mouse acceleration replaces wired keyboard and mouse
Although wired keyboards and mice are still strong at present, as the technology of wireless keyboards and mice continues to mature and prices drop, major manufacturers are focusing on the field of wireless keyboards and mice, and major media have increased the proportion of publicity on wireless keyboards and mice. These factors have allowed wireless keyboards and mice to gain a larger market share in 2011.
In the long run, it will still be a long process for wireless keyboards and mice to replace wired keyboards and mice, but the development of the keyboard and mouse industry in the first half of 2011 shows us that this replacement is proceeding at an accelerated pace. The following is the sales data we obtained about Rapoo’s keyboard and mouse sales in the first half of the year. Let’s analyze it together.
In the first half of the year, Rapoo's sales of wireless keyboards and mice reached 3.07 million, accounting for more than 70% of the total sales of keyboards and mice. This just shows that Rapoo's current business strategy is heavily tilted towards wireless products, and the author has learned that other peripheral manufacturers The situation also shows that the market share occupied by wireless keyboards and mice is rapidly expanding.
To obtain greater profits, developing new products is of course the best way out. Therefore, it has become an inevitable choice for major manufacturers to focus on the development of wireless keyboards and mice. The benefit that consumers gain from this is that they have more choices.
