With the entry of e-sports into Asia and the Olympics, the scale of the global e-sports industry has ushered in another wave of rapid growth. According to the report, in the first half of this year, the overall revenue of my country's e-sports industry was 75.993 billion yuan, a month-on-month increase of 11.74%. In the second half of the year, driven by large-scale e-sports events such as the Asian Games and the League of Legends S Championship, the e-sports industry is bound to perform more brilliantly.
As an easily monetized link in the e-sports industry chain, peripheral products have also ushered in rapid development in the context of the rapid expansion of the e-sports industry. Especially in this year of e-sports, peripheral products have been affected by The market is extremely concerned. Against this background, peripheral manufacturers have also been working hard this year, with various new technologies and new products emerging one after another. Consumers have also fallen into happy "troubles" as manufacturers continue to "open the book" and fight with the gods.
How exciting and interesting will the keyboard and mouse peripheral market be in 2023? What new trends will there be in 2024? Today, the PConline evaluation room will take stock of it for everyone!
High-end configuration, entry-level price! Comprehensive review of lightweight wireless mouse
Looking at the mouse market this year, the overall development trend of wireless and lightweight is still continuing. However, this year, a large number of domestic peripheral brands have come to the center of the competition stage, and product competition has also shifted to mid-to-low-end product lines.
Since the second half of last year, wireless lightweight gaming mice using the TruePhase flagship mouse optical sensor 3395 and priced at an affordable price have begun to appear one after another. In 2023, mice using the 3395 sensor will usher in a full-scale explosion, and the market There are no less than ten mice built using this sensor, and the price has dropped to an exaggerated price of less than 200 yuan. You must know that in the past, mice using this flagship-level sensor were all priced at more than 600 yuan, and many high-end brands even priced them at more than 1,000 yuan.
In addition to using flagship sensors, domestic manufacturers have also made significant progress in lightweighting mice thanks to the maturity of the supply chain and technology. This year, mice in the 100-yuan price range have generally been able to control their weight to less than 70G. Many hot-selling star products, such as VGN’s Dragonfly F1, have even been able to control their weight to less than 50g. Such weight control has even surpassed that of others. Fewer first-tier peripheral brands.
In addition to flagship configurations and ultra-light weight, starting from the second half of this year, high-end technologies such as 4K return rate will gradually begin to be transferred to mid-range domestic mice as the solution matures. Many products only require the purchase of an additional 4K receiver. , you can turn on the 4K rate of return function. The gradual popularity of 4K return rate has greatly narrowed the gap between wireless mice and wired mice in terms of latency. In contrast, wired mice have gradually begun to use 8K rate of return, further improving the operation accuracy of wired mice and providing a better experience for professional e-sports.
Overall, the rise of domestic peripheral brands in 2023 will greatly affect the entire gaming mouse landscape. The efforts of domestic brands in the mid-range market will inevitably impact first-tier high-end international brands, pushing first-tier peripheral brands to decentralize more high-end technologies and actively develop new products.
The author predicts that in the upcoming 2024, domestic peripheral brands in the entire gaming mouse market will occupy absolute dominance and voice. Next year, wireless three-mode, wireless 4K plus wired 8K should become the main layout direction of gaming mice. In terms of lightweight, the breakthrough in mouse weight should slow down until there is no further breakthrough in materials. Of course, in the increasingly fierce competition in the market, brands should also focus on some differentiated features. Next year, we can look forward to what new tricks domestic peripheral brands will play in mouse functions.
Large factory layout, small team efforts! Mechanical keyboards are fully customized
Like the mouse, this year's keyboard market, especially the mechanical keyboard market, is also quite exciting. Customization is the most important trend in this year's mechanical keyboard market.
In recent years, mechanical keyboards have become increasingly popular, and players have increasingly higher requirements for the feel, sound and design of the keyboard. The niche category of customized keyboards has also received more attention, and manufacturers who have sensed business opportunities have begun to Begin to follow up one after another to promote product transformation. At the end of last year, head peripheral brands such as AKKO and Daryou had begun to deploy customized keyboards. At the beginning of this year, ROG's Daredevil keyboard was launched, which also marked the official introduction of customization in the mechanical keyboard market.
The wave of customized keyboards has also allowed many foundries that used to only engage in OEM production to smell business opportunities. They began to come from behind the scenes to the front. With a complete keyboard design and manufacturing system, they joined the new wave of keyboards with the image of their own brands. in the market competition.
In the past, customization has always been synonymous with niche high-end products, and the market was dominated by small customization studios. However, with the entry of big brands and large factories, with their cost advantages, customized keyboards will soon become more popular. Prices have come down. Features such as gasket structure and hot-swappability, which originally appeared mainly on high-end customized keyboards, have become standard features of various mechanical keyboards this year. For less than 300 yuan, you can experience the same experience as high-end customized keyboards. Feel.
